A novel way to reward employees
Best Buy Europe Magic Number
We were asked to bring to life an idea for an internal initiative that would inject a little magic into life at The Carphone Warehouse and Best Buy Europe and encourage employee motivation and retention.
Our approach
Our client wanted to run a weekly lottery style draw that employees could enter via their intranet so we created a slick, eye catching and effortless mechanic. After a quick on-line registration process, employees are allocated their unique ‘Magic Number’ which they enter each week to win a prize. The winner is drawn ‘live’ during the main company team briefing.
Employee engagement
As well as making the draw engaging for employees we had to ensure it provided a platform to communicate key internal messages. Employees register each week to be eligible for that week’s draw, just like The National Lottery. In doing this, they not only engage with the messages but its also possible to track how many people are engaged week on week and the type of prizes they respond to, which is useful insight for launching wider recognition and incentives.
Maintaining momentum
The prize is showcased on the site each week and the winner’s details automatically appear as soon as the draw has been made which enables employees to check if they have won. Having visibility of the winners also authenticates the draw.
Made for mobile
For maximum reach, we created a ‘made for mobile’ version of the website for employees working on the shop floor and without access to a desktop computer. These employees can simply enter their numbers directly from their smartphone.
The results
Approximately half of the entire UK work force play The BBE Magic Number each week and there is clear statistical evidence to support this overwhelming success. There are plans to roll the scheme out to Europe later in the year.
Employee comments include:
This is a great idea… I hope I win Fantastic idea. This is a fantastic idea and I did not hesitate to enter at all… We need things like this. Keep up the good work guys. Great idea!! Fantastic idea, just hope I win for a change!! There have been some amazing prizes. I love Magic Number, really great idea that’s simple and works well to bring back the magic.