If you love the Amazon rainforest, tiny mustachioed superheroes and delicious natural fair trade products then our brand new animation for The Body Shop is most definitely for you.

It’s all about how the humble brazil nut is helping to preserve the natural habitat of the Amazon rainforest. The Body Shop’s Community Fair Trade team sources and works with local suppliers deep in the Peruvian jungle to bring the best ingredients to customers all over the world, including the best quality brazil nuts. It’s amazing how far those brave little nuts travel to become part of Body Shop products (and muesli).

So remember, every time you buy Fair Trade brazil nuts or brazil nut products, you’re doing your bit to help save the rainforest. To find out more about how brazil nuts are sourced, you can watch the full length animation here.

Johnny Vaughan and Steve Brooker are digging deeper into history in the all new second series of the rather excellent Mud Men. The show’s all about Mud larking – trawling the foreshore of the River Thames, discovering hidden treasures from centuries past that have been preserved in the mud. We’ve been working away with our friends over at HISTORY™ to create loads of Mud-tastic online & print launch activity, including a brilliant Facebook landing page chocked full of videos, competitions and even a Mud Men Mini Games arcade.

You can watch all new Mud Men on HISTORY™, Thursdays at 10pm (#MudMen) or find out more on Facebook. Or if you just fancy playing some great games (and pretending you’re working - don’t worry, we won’t tell) then check out Mud Men Mini Games here.

‘What Drives a woman to murder?’ was the question we asked the audience. ‘Snapped: Women who kill’ was the flagship show for autumn for Crime & Investigation Network® and they wanted an online campaign that supported and strengthened the offline and TV activity, with a particular focus on social media to help drive awareness and engagement levels with the show and the Crime & Investigation Network® brand.

Like a hot knife through…
In a highly congested marketplace, we knew that it was going to take more than just a great online campaign to achieve the cut through we were after. Whilst we were developing the campaign ideas, we began thinking about a simple but highly shareable app that could support the Snapped online media, but could also become a standalone permanent feature on the Crime & Investigation Network® Facebook page once the campaign was over.

From good to great
The idea that took the campaign from good to great was Crime & Investigation Network® Mugshot Maker app. Simply put, followers of Crime & Investigation Network® could take photos of themselves, friends and family and superimpose them to create their very own bespoke ‘mugshots’.
We knew the app would live or die on the functionality, so we worked hard to make it as simple and intuitive as possible. Users could upload photos, choose from their Facebook albums or take a photo with their webcam and drop it into a ‘face frame’, where the image could be lined up and tweaked using bespoke editing tools. The next stage was to choose a body for the face to go on. We developed a rogues’ gallery of villainous characters and then the image was ready to be shared online.

…That’s not all folks!
Alongside the Mugshot Maker, we developed a wide range of innovative media for the Snapped online campaign, including traditional banners with countdown-to-show functionality, dynamic banners that served time-sensitive transmission information to expandable banners, video MPUs, site takeovers and skins and an interactive Facebook landing page.

The Results
The campaign was a massive success for Crime & Investigation Network® and the show achieved great viewer numbers. Over the course of the Snapped campaign, Facebook fans increased by 100% from 9,000 to over 18,000.
Due to the popularioty of the the MugShot Maker app, it has been permanently installed on Crime & Investigation Network® Facebook page. We recently passed the 1,400 mark for pictures created using the app.

The MugShot Maker has also had 100% positive sentiment. Here’s a sample of some of the comments:

• woop woop i luv my pic lol
• omg mugshots are so much fun lol
• Lovin the mugshot app guys!
• This new app from Crime & Investigation Network is a lot of fun…
• This app is amazing! I’ve had so much fun trying out new looks. Have posted my favourite on your wall.

Kiera Doherty, Digital Marketing Manager for AETN said: “The Snapped online campaign needed some fresh, innovative thinking, and that’s what Clicked brought to the table. The way they adapted the TV creative to make it work brilliantly online along with the thinking and execution of the Mugshot Maker app made the campaign a big hit with our viewers and drove some serious social media numbers too.”

Clicked Towers is awash with little black dresses, cummerbunds and excitement as we’ve been nominated in the ‘Innovation in B2B’ category for our Bauer Advertising work at the prestigious Econsultancy Innovation Awards 2012. The awards is an industry favourite, celebrating pioneers of the global digital community working towards changing the way that digital marketing is done. We’re pleased that our work on Bauer’s Radio and Media Advertising sites has been recognised at an industry level and if you’d like to have a look at what all the fuss is about, click here.

Now all that’s left is to rehearse our acceptance speech…”Clicked would like to thank Bauer, our parents, friends, family, Expression Engine, the Queen…(cue tears)”

It’s beginning to look a lot like Christmas here at Clicked and what sums up the holiday season better than delicious food AND charity? We’ve been busy in our festive wonderland (we call it the Hammersmith office) working with Shelter to launch the brand spanking new Shelter Elf website. The concept is simple - channel your inner Shelter elf and buy lunch and coffee-time treats for you, your friends and colleagues from the M&S ‘Food on the Move’ Christmas range and 5p from every product you buy will be donated to Shelter. In turn, the money raised will help support 11,000 people who contact Shelter’s free advice helpline during the tough winter months.

By visiting the new Shelter Elf site you can invite friends, check out the range of yuletide edibles and there are also loads of fantastic prizes to be won courtesy of M&S.

So do something good by eating something good – head to M&S today and check out the new Food on the Move range. See what goodies are on sale here.

We’re thrilled to announce that the DK Quiz is now the AWARD winning DK Quiz! In what’s the first of many awards we’re hoping to win for the project, the quiz won a bronze award in the gaming category at this year’s Lovie Awards. The Lovie Awards honours work from 17 European countries in 5 languages across websites, mobile, video and online advertising.

This award is great recognition for all the hard work that’s been put in by the Clicketeers and our friends over at DK over the last year to create a brilliant, playable, shareable quiz that in its first 6 weeks has broken the ‘Million questions answered’ barrier. Well done to everyone involved.

So if you want to know what it’s like to play an award winning quiz, check out the DK Quiz today!

We’re proud to announce the launch of the brand new Mugshot Maker Facebook app we’ve been beavering away on for our pals over at Crime & Investigation Network®. It’s as awesome as it sounds – simply choose a photo of you or a friend, decide which fiendish felon you want to look like and hey presto, you’ve got your very own mugshot to share on Facebook.

So get that prison look without serving that prison time – Mugshot yourself!

Great advertising is everywhere; from massive billboards on roadsides and high streets, slick 30 second lifestyle lessons splashed across the TV to expanding flash-goodness on your computer right down to teeny tiny mini-verts on your smartphone. No matter the brand or format, all these advertising campaigns start with a singular idea – and those ideas have to start somewhere. But where?

In the hands of the humble little scamp.

‘But what are scamps?’ I hear all you non-designers cry. Are they cheeky, soot-faced Victorian orphans? Or perhaps delicious deep fried crayfish tail snacks? No and No. Think of them as line-drawn doodles that really mean something. They are creative concepts in their underwear; a rough diamond of an idea before it’s been cut and polished by the design squad and forged into precious digital greatness by our dev ninjas.

Scamps are integral to what we do at Clicked Towers. We use them to help our clients visualise our big ideas. Whether we’re developing ad campaigns, promotions or web builds, we use scamps everywhere – in fact, you can’t chuck a clicky-pencil here without hitting a scamp (or a developer). In our experience, the big advantage of showing a client black and white hand-drawn scamps over colourful mood boards is that the focus of the conversation stays on the concept and is not distracted or diluted by the minutiae of a mood board’s visual style or font choices. Because being distracted by details is the way that big ideas get lost, and we’ve witnessed many a great idea fall by the wayside because of a mood board’s erroneous colour or errant font. RIP great ideas, RIP.

So that’s stage one ‘scampage’ covered, but their use is far from over. Once a client is happy with the big idea and we know how it’ll be rolled out across various formats, the winning scamp is used as the basis for the design phase as well as helping to inform any wireframing that we do subsequently. It’s only then that we wave goodbye to the brave little scamp that started it all, sending it off to scamp heaven (also known as the recycling bin).

So next time you see an advert on the street, on your TV, mobile or online, spare a thought for the plucky wee scamp that started it all. Without it, advertising would be lost in the details.

We’re pleased to announce that our very own Kat Murray-Clark has received a commendation from YCN – The Young Creative Network. The YCN competition uses live briefs developed by brands, charities and organisations to highlight emerging creative talent. Each commended entry is featured in the YCN Student Annual, an illustrated book distributed to schools and universities across the country and throughout the creative industry.

Kat’s commendation was earned for her response to a brief set by Fairtrade. The challenge was to create a short film promoting the brand to people who, although interested in Fairtrade issues, knew very little about the actual workings of the organisation. She developed a fictional character inspired by “true life tales” on the Fairtrade website and told the story of how one person’s life has been affected by Fairtrade, explaining how the organisation works to ensure producers are paid fair prices, whilst also providing a premium which is invested by the communities to improve the lives of everyone involved.

The YCN ceremony was recently held at Shoreditch Town Hall, and surrounded by sponsored beer bottles and tiny beetroot canapes, she received her award.

Well done Kat – we’re very proud!

We’re pleased to announce that we’re working with Trinity College to deliver the website for their brand new Rock & Pop project. With a wide range of songs from rocking classics to pop favourites, Trinity Rock & Pop exams allow students to learn and have their efforts recognised while playing the music they love. Whether self-taught or in lessons, learning for fun or with a view to a career in the music industry, this exciting new qualification helps kids develop valuable, real-life skills and further their musical ambitions.

From The Rolling Stones to Radiohead, there’s plenty in the song lists to suit everyone. So if you want to take your first step to pop stardom or just want to find out more, check out Trinity Rock & Pop today!