Kiss Breakfast website
In conjunction with the first major marketing campaign to support the Rickie and Melvin Breakfast Show, Clicked were asked to create a dedicated Kiss breakfast website that would showcase the Kiss rebrand and new advertising as well as bringing the interactivity and fun of the on-air Rickie and Melvin Breakfast Show to an online audience. The new site needed to be flexible enough to accommodate a wide variety of updateable content such as competitions, listen again audio content, presenter blogs, listener sign ups, galleries and video content.
Once the information architecture had been established and finalised, the design phase could begin. The challenge for the designers was to combine the strong visuals in the new advertising campaign with the design elements found across the new kiss properties that Clicked Creative have produced to refresh Kiss’ online presence. The result was a vibrant, easily updateable site that encapsulated the personality of the breakfast team.
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