OpenBet Invasion of Package 16!
Orbis is the world’s leading provider of integrated gaming and betting solutions. Apart from their market-leading ‘OpenBet’ platform software, they constantly design and create new games releases for their clients. Orbis commissioned Clicked Creative as their dedicated agency to look after all communications; creating everything from regular integrated campaigns for new games package releases through to exhibition stand and collateral design.
The latest integrated campaign we’ve been working on is called Package 16 – Invasion of Planet X. The first stage of creating a new campaign is establishing a lead game (in this instance, it’s Planet X) and then coming up with a concept that will span across all communications. Once this has been agreed, a teaser email is sent out with a little more information about the upcoming games releases and we will begin to work on creating a sophisticated direct mail pack to send out to existing clients, with a fun, memorable gift that is tied into the games that are launching. For package 16, we sourced a flying alien that really conveyed the fun of playing Planet X.
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