Saxo Bank is a major brand in its native Denmark, and it was looking to launch the brand and raise awareness of its award winning products in the UK. The client was looking for a full advertising campaign, as well as ambient media including London taxi sides.
Clicked came up with a sophisticated campaign entitled Its best if you trade with us. The tone of the campaign was aimed at reinforcing the class and experience of the Saxo Bank brand and products, with a darkly amusing undertone of aggressive confidence. The creative of moodily-lit businessmen in menacing poses was intended to reinforce this message.
