The client wanted to illustrate actual savings that potential Vonage customers could enjoy by switching to Vonage from their current phone provider. Clicked were commissioned to design and build an online campaign and landing page to help demonstrate these savings.
We created an interactive online campaign where users could enter their home phone bill costs into a banner and an immediate saving would be shown. When the user clicked through from the banner, the saving calculated in the banner would auto-populate the savings box on the calculator landing page. The landing page flow was set up so that a potential customer could investigate both domestic and international call savings and they would receive saving results for both as well as Vonage recommendations for the best international plan for their needs.
