The What car? Leasing Challenge – it’s fantasy football (but for cars)
What Car? Magazine has just launched their new car leasing search engine and wanted a quality online promotion to help get people exploring the intuitive new functionality – that’s where Clicked came in! We loved the idea of creating a competition which really got users to think about the car choices they made (price, accessories, fuel consumption etc), using the variety of search tools on the new site.
We created ‘The Leasing Challenge’ which gave users 3 specific sets of requirements and limited funds to choose 3 cars that fitted the bill and the budget. You can read more about it in our case study.
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