Objectives
Capital Spreads were looking to promote their new live charts facility, and they wanted an unusual, visually arresting creative that could be used both off and online.

Solution
The first thing we did was to try and understand the market that the client wanted to communicate the message to. The live chart tool was a sophisticated addition to the Capital Spreads bettor’s arsenal, and it would give them a wealth of information to help them make intelligent spread betting decisions.
Knowing this, we came up with a strong campaign called ‘Chart Heaven.’ The concept told the user that they’d literally be ‘in heaven’ using the new charts, and the visual approach was bright and colourful, with the ‘chart’ lines drifting through the sky.