Based on the Clicked Treasure Hunt mechanic, Collect & Drive was intended to promote traffic to the Driving Section of the Times website. The client wanted to focus on building visitor numbers and increasing data capture opportunities.

Clicked created a mechanic, a minisite and a banner campaign that gave the client a strong vehicle to give away a great prize, whilst capturing valuable information. To date, Collect & Drive has achieved the highest internal click-through rate of any promotion that the Times Online has ever run.