Objectives
Blue Square wanted a microsite to help explain its new ‘Prices’ system whilst increasing exposure of this new offering to Blue Square customers. Up until the release of Blue Square Prices, SIS had offered the only pricing system available to bookmakers in the five/ten minutes leading up until a race start, and the client was keen to tell their users that they now have a choice.

Solution
The challenge with the Blue Square Prices microsite was to take a complicated concept and make sure that it was easily accessible and digestible to the customer. To do this, we created a flash animation demonstrating how the system worked and the benefits to the user. We also added some dynamic elements to the site, including a ticker showing the comparison between the odds available at SIS, and the odds available with Blue Square Prices.

Homepage

Demo page