Objectives
Clicked were asked to create, design and build an exceptional game which would be used to market PICK ME UP, the first in a new generation of reference books for DK.
This ‘Next Gen’ encyclopedia used graphic design as the key to encouraging kids to really understand the connections between things in the world around them from a new and fresh perspective.

Solution
CLICK ME UP offered Clicked an exciting design challenge – taking the book’s rule-bending, anarchic, shufflepedia approach to information and transforming the style and content into a dynamic online experience. We created a world in CLICK ME UP that reflects what the reader will find in PICK ME UP – cult illustrations, sharp, memorable graphics, unparalleled playability and mini-games that incorporate elements of the PICK ME UP content.

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