Objectives
Racing UK were looking for a new integrated campaign to advertise the upcoming summer flat racing season.

Solution
One of our key considerations was ensuring that Racing UK were seen by potential customers as a TV channel rather than being confused with online bookmakers. We therefore created a campaign based around the idea of old fashioned ‘holiday’ postcard imagery leading with the emotive strapline of ‘Wish You Were Here? Racing UK takes you there.’

Digital Media

Direct Mailer

Racecourse Postcards

Press Adverts

Club Pack