June 12th, 2007

Covestor :: Brand identity and website

Objectives
Covestor’s unique business model required a sophisticated, brand-focussed community-driven website that would act as platform where experienced investors could share market knowledge, in what is being called ‘peer to peer investment’.

Solution
Information architecture was key to the success of this project. Clicked had to take complex market Data and break it down in such a way so that it was easy to digest whilst creating intuitive navigation with a clean, distinctive design.

Results
After a period of Beta testing, Covestor’s website went live in early June. Simon Veinguard, Director of Covestor commented: “As soon as we met these guys, we knew they were the team we had to work with - and what a great decision it proved. Working to a demanding timeframe, the team delivered an outstanding front end to Covestor’s website, managing complex usability challenges to produce a simple to use and distinctive looking design. Friendly and professional throughout, the team were a pleasure to work with.”

Covestor Logo

Covestor Logo

Covestor Homepage

Covestor homepage

Covestor Stocks page

Covestor stocks page