The Carphone Warehouse :: SwapIt Campaign
Objective
The Carphone Warehouse had a new campaign called ”Swapit” that allowed customers to upgrade their handset midway through a contract. They wanted us to take their offline media and create a dynamic, interactive range of online banners, including an interactive expandable banner and a Swapit homepage game.
Solution
Using the pink and blue colour scheme and the newly designed range of ”mowbli” phone characters, we came up with a variety of separate animations that worked well in all banner dimensions.
For the expandable banner, we created an interactive mowbli picker, where the user could dress their own mowbli, and print it out.
468×60 banner
Create your own Mowbli game
