Objectives
Blue Square were looking for help positioning their Casino site. They needed a strong creative and strapline to help advertise Blue Sq Casino across their new partner site, Virgin Media.
The client was aware that although exposure on Virgin Media’s site would be high, there would be several other large brands competing in this sector. It was up to Clicked to ensure that the creative produced had stand out in a crowded market place.

Solution
We concentrated on creating a strong, stylish, brooding creative. The approach was based on an ‘Underworld UK’ feel, as though the user was being invited into a mysterious casino with cool, ‘dangerous’ characters. We reinforced this style with powerful copy and a strapline that challenged the user – ‘ARE YOU READY?’

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