Objective
AMRAC was launching Turf TV, a new betting shop television channel that would offer customers an alternative to SIS. They wanted Clicked to help create a strong awareness campaign, primarily aimed at customers, with a secondary focus on bookmakers that might not have signed up yet.
The primary message for the campaign was to make sure that customers knew what Turf TV was, and that bookmakers with Turf TV would be the only places were they could watch every race from Ascot, Bangor, Chester, Goodwood, Newbury and York.

Solution
As a new brand, Turf TV hadn’t fully established their identity. We helped to create a strapline and a creative style that Turf TV could take forward both online and offline advertising. The idea of this campaign was to warn punters not to ‘Bet Blind’, with a support message that they might be missing out on live racing action if they aren’t watching Turf TV.

Betting shop advertising

Racing Post Advert