Objective
After many years of Big Brother sponsorship, The Carphone Warehouse had decided to sponsor the biggest show on British TV - The X Factor. They required a dynamic online creative to help build awareness and excitement online for the new series, whilst encouraging users to visit The Carphone Warehouse. They required a presence on the official website, publication for their Mowbli “sing-along” Challenge and well as advertising phones with The X Factor.

Solution
Clicked designed and built a series of animations, online advertisements and landing pages. The creative was lifted dramatically by animations of the Mowbli characters, including the 4 from The X Factor - Simon Cowell, Louis Walsh, Dannii Minogue and Sharon Osbourne.

xfactor.tv branding - click to see different animations

The Carphone Warehouse Audition banner

Phones with The X Factor banner