Objectives
BBC Children in Need were looking for a Pudsey bear personalised Christmas e-card and animation that encouraged users to think about the environment and send an electronic Christmas card rather a regular one.

Solutions
We decided that the best solution for the BBC Children in Need Pudsey Christmas project was to create a walk through process where the user is given simple instructions on how to send an e-card. The process was designed so that the user could send a specific personalised message that would appear at the end of the Pudsey Christmas animation to either an individual or a group, as well as being able to donate to BBC Children in Need should they want to.

Pudsey Christmas homepage

Pudsey Christmas sign up page