Objectives
The RAF were looking to run a promotion across the Kiss site, raising awareness of the diverse range of careers available, with a particular focus on recruiting RAF Suppliers. RAF suppliers manage everything on the logistics side of the RAF, from the nuts and bolts to millions of pounds worth of computer systems and jet fighters. Suppliers are considered to be the most important part of the RAF team, and without them, the RAF wouldn’t fly.

Based on this brief, Clicked were asked to create a simple viral game highlighting the Supplier role, as well as a microsite to house the games and a series of banners advertising RA Suppliers across the Kiss site.

Solution
Based on the tasks that an RAF supplier is involved in, we created a game called ‘Load ‘em up’ where the player is challenged to traverse the warehouse floor and runway to load the cargo bays of the plane on the other side. We then utilised the strong visual style associated with the RAF (the target style branding and the red white and blue colour scheme) and created a simple but dramatic landing page to house the game and the video content explaining more about the role of Supplier in the RAF .

Promotion homepage

Promotion game page - intro

Promotion game page - in-game

Banner advertising on Kiss homepage