Objectives
The aim of the new Rights People website was to draw in new writers. The target audience is adult authors who write for children, but it was important that the site had a wider appeal as over time, it would grow to include adult authors who write for adults. The design challenge for us was to keep the feel of the website light and accessible despite the heavy text content.

There were several important design and build considerations for the website. It needed to feel both professional and friendly, with a wide appeal for the UK and US markets in particular. The site also had to have the flexibility to add new books and author information on a regular basis.

Solution
Taking the Rights People branding that we created when the company was created in 2006 as a lead, we decided that the use of a vibrant textured background with clean white space for content was the way forward. To accentuate the design, we split the logo in two and used the parts as ‘book ends’, which instantly gave the site an informal appeal.

Homepage

Book page

About Us page